If I was in charge in the UK…
…and I wanted to capitalise on the Sterling/Euro exchange rate, I would ensure that Royal Mail delivery to the Republic of Ireland was cheaper than it was to the rest of Europe.
Isn’t it weird that it’s the same price for someone in Enniskillen to send a package to Drogheda using Royal Mail as it is to Athens? When so much of Ireland’s discretionary spending is done through the means of online shopping, and when so many of the biggest online retailers – Amazon, Play.com, et al – being based in the UK, and when we’re so culturally dependent on the UK to begin with, why not stimulate the British economy that little bit by reflecting the proximity of the Republic and making delivery appropriately cheaper?
Just a thought.
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